advertising done with german precision.
full cycle campaigns, from briefs that miss nothing to reports that prove everything. strategy, creative, media, results, all schnellified.
1
strategist
0
missed deadlines
20+
years of experience
50+
brands
manifesto
my name is schnell. magda schnell. schnell means fast. but fast is just what precision looks like after 20+ years of practice, on both sides of the table, agency and client. they call me the german of advertising, and not just because of the name. i believe a brief should miss nothing, a deadline is a promise, and a report should prove every euro spent. i know exactly where campaigns break, and how to build them so they don’t.
brands aren’t built overnight.
they’re built right.
process
germans have a word for everything. i work with 4 of them.
01 / briefing
gründlich
thorough.
every project starts with questions others skip: business context, market data, audience profile, past learnings. i dig until the brief misses nothing, because a campaign built on a shaky brief is already broken.
02 / strategy
treffend
on target.
this is where the brief becomes a plan: insights shape the positioning, the positioning shapes the message, and the media mix follows how your audience actually behaves. i write strategies meant to be executed, not admired in a deck.
03 / delivery
pünktlich
on time.
i plan realistically, coordinate everyone involved and keep every promise i make about timing. in 20+ years i haven’t missed a single deadline, and i don’t plan to start now.
04 / results
genau
exact.
kpi targets are agreed before the campaign starts, tracked while it runs and reported honestly when it ends. you’ll know exactly what worked and what every euro did. my rule is simple: promise carefully, deliver more.