advertising done with german precision.
full cycle campaigns, from briefs that miss nothing to reports that prove everything. strategy, creative, media, results, all schnellified.
1
strategist
0
missed deadlines
20+
years of experience
50+
brands
manifesto
my name is schnell. magda schnell. schnell means fast. but fast is just what precision looks like after 20+ years of practice, on both sides of the table, agency and client. they call me the german of advertising, and not just because of the name. i believe a brief should miss nothing, a deadline is a promise, and a report should prove every euro spent. i know exactly where campaigns break, and how to build them so they don’t.
brands aren’t built overnight.
they’re built right.
process
germans have a word for everything. i work with 4 of them.
01 / briefing
gründlich
thorough.
every project starts with questions others skip: business context, market data, audience profile, past learnings. i dig until the brief misses nothing, because a campaign built on a shaky brief is already broken.
02 / strategy
treffend
on target.
this is where the brief becomes a plan: insights shape the positioning, the positioning shapes the message, and the media mix follows how your audience actually behaves. i write strategies meant to be executed, not admired in a deck.
03 / delivery
pünktlich
on time.
i plan realistically, coordinate everyone involved and keep every promise i make about timing. in 20+ years i haven’t missed a single deadline, and i don’t plan to start now.
04 / results
genau
exact.
kpi targets are agreed before the campaign starts, tracked while it runs and reported honestly when it ends. you’ll know exactly what worked and what every euro did. my rule is simple: promise carefully, deliver more.
services
hire the german, skip the agency drama.
01
strategy
from research and insights to brand positioning and communication plan. the thinking that decides where the brand plays, what it says and why it will work.
02
creative
concept, messages, creative direction and deliverables. ideas built on the strategy, executed with care, consistent across every touchpoint.
03
media
planning, buying and implementation across the channels your audience actually uses. campaigns are optimized while they run, so performance is managed and calibrated.
04
report
one clear report at the end: kpi results, budget spent, learnings for the next cycle. numbers you can take to your board without translation.
work
brands that got schnellified before it had a name.
brand building
positioning, corporate identity, brand books, product portfolio architecture. brands rebuilt from the foundation, not just repainted.
jidvei · amber studio · corcova · euromedia · 360 revolution
integrated campaigns
national campaigns across tv, print, ooh, btl and digital. from global repositioning rollouts to local launches, coordinated end to end.
pepsi · citroën · agricola · tymbark · barrier · apa bucovina
digital & social
digital campaigns, social media strategy and content, community management. including electripedia, the education platform that won gold at the romanian pr awards.
enel · ppc · bonduelle · aldis · hulalà & gran cucina
special projects
national consumer promotions, product launches and csr activations. complex mechanics, celebrity partnerships, retail execution that moves stock.
tedi · la festa · life · mega image · ploiești shopping city
about
let me schnellify your brand. you’ll thank me later.
yes, the stereotype is true, i’m german by name and german by nature: i show up on time, i plan everything, and i have strong feelings about badly written briefs. in 20+ years of advertising, agency side and client side, i’ve done every job in the room: pitched, planned, budgeted, produced, launched, measured, reported. hand me a brand that needs to grow and i turn into a german turbo engine.
but under the hood it’s all heart: i look for the emotion before any number, because emotion is what ties a brand to a person.
i work with brands built with brains and soul, the kind that grow like trees: planted with method, tended with patience, bearing fruit for years.
contact
the first brief is on me.
tell me about your brand, where it is and where it should be, and i’ll tell you honestly what it takes to get there.